Jamie ListerMar 6, 20191 minWhat’s special about craft gin?Good branding comes from knowing what’s special about your product and why that matters to your target audience. Easy stuff for a new cra...
Jamie ListerFeb 25, 20192 minBranding craftThe Open Gate Brewery stole the Craft Beer Rising show at the Old Truman Brewery last week. Their designer-craft beer shacks were everywh...
Jamie ListerOct 11, 20182 minMonkey 47: Shaking things up from the topOne of questions at this morning’s Shaking up the Drinks Industry at Isobel was "Could a craft brand hang onto the individuality that mad...
Jamie ListerAug 16, 20181 minPrometheus: a Speyside legendThe brand story for a parcel of exceptional malt whisky which had to hide its true identity. A SPEYSIDE LEGEND Prometheus, Titan of ancie...