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    Jamie Lister
    • Mar 6, 2019
    • 1 min

    What’s special about craft gin?

    Good branding comes from knowing what’s special about your product and why that matters to your target audience. Easy stuff for a new cra...

    102 views0 comments
    Jamie Lister
    • Feb 25, 2019
    • 2 min

    Branding craft

    The Open Gate Brewery stole the Craft Beer Rising show at the Old Truman Brewery last week. Their designer-craft beer shacks were everywh...

    40 views0 comments
    Jamie Lister
    • Oct 11, 2018
    • 2 min

    Monkey 47: Shaking things up from the top

    One of questions at this morning’s Shaking up the Drinks Industry at Isobel was "Could a craft brand hang onto the individuality that mad...

    15 views0 comments
    Jamie Lister
    • Aug 16, 2018
    • 1 min

    Prometheus: a Speyside legend

    The brand story for a parcel of exceptional malt whisky which had to hide its true identity. A SPEYSIDE LEGEND Prometheus, Titan of ancie...

    1 view0 comments
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